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Evolving Media

Case Study

by Jeff Poissant, RGD

For over 25 years, Evolving Media & Design Inc.—known simply as Evolving Media—has partnered with entrepreneurs, businesses, governments, and organizations of all sizes to amplify their vision and connect with audiences worldwide. We don’t just create; we craft solutions that drive results, blending creativity with strategy to elevate your brand, products, or services on an international stage.

Explore our online portfolio to see how we’ve transformed ideas into impact through standout projects and proven case studies. This is more than a look at our past—it’s a preview of what we can achieve for you.

Choosing Evolving Media is an investment in your success. Rooted in decades of expertise, thriving in today’s fast-paced landscape, and ready to shape your future. Let’s build something extraordinary together—contact us today to get started.

Assignments

Designed an executive brochure for Building Technologies Inc. in Ottawa.

Building Technologies

A GOLDEN OPPORTUNITY
A young company at the time, Building Technologies was at the forefront of networking, security, and delivering services to building owners and their tenants.

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Agriculture Canada custom book cover design

Evolving Media Portfolio Book Design | Agriculture Canada​ In the early days of Evolving Media, we collaborated with other design companies in the industry. One such company subcontracted us to design and lay out a series of books on Canadian canola: one in English, one in French, and one in

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Logo design by Jeff Poissant, RGD of Evolving Media & Design Inc. for ICCEES 10th World Congress at Concordia University in 2020, in Montreal, Quebec.

ICCEES 2020 Logo Design

From research to visual concepts, from thumbnail sketches to the client brief, from selecting and defining a colour scheme to developing a message. The final hand-illustrated image.

The art of logo design is unique to the client, the brand, the event; it’s about what the symbol says on its own or anchored with a wordmark.

— Jeff Poissant, RGD

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A photo illustration by Jeff Poissant, for the 2003 The QNX Cookbook: Recipes for Programmers book cover by Rob Krten.

The QNX Cookbook

In 2003, acclaimed Ottawa author Rob Krten, known for his QNX Cookbook series, enlisted Jeff Poissant of Evolving Media & Design Inc. to craft a striking wrap-around book cover and CD-ROM label for his book, The QNX Cookbook: Recipes for Programmers.

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Georgian House Restaurant

The Georgian HouseRestaurant & Day Spa —A Case Study Update: In response to the aftermath of the COVID-19 pandemic, the Georgian House Restaurant and Day Spa underwent a transformative change in 2022-2023. The establishment transitioned from a restaurant and spa experience to a private club. Patrons seeking access to the

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DND National Defence, The Directorate of Honours and Recognition, Ribbons, Medals and Awards. Photographed, prepared, and designed three editions of a digital library used by media outlets and publishers around the world, by Jeff Poissant, RGD of Evolving Media & Design Inc. Worked with Major André Levesque and Project Officer Carl Gauthier at the time.

DND ORDERS, DECORATIONS AND MEDALS

It was a real pleasure and an honour to be part of Canadian history. In 2002, Evolving Media & Design Inc. was commissioned to create the first digital library of the Orders, Decorations and Medals our brave Canadian Soldiers received for active peacekeeping and combat. We later created the second and third editions of the Orders, Decorations and Medals digital library too with the last edition in 2008.

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Apple Hill Quilting and Design in Cornwall, Ontario. Website design and hosting by Evolving Media and Design.

APPLE HILL QUILTING AND DESIGN

Apple Hill Quilting Monique Trudel is your go-to professional if you’re looking for an expert in traditional and modern quilting techniques. As the owner of Apple Hill Quilting and Designs in eastern Ontario, Monique is a proven award-winning designer; you can find her inside Giroux Sewing Centre in Cornwall where

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Photo by Jeff Poissant, RGD, for the website designed and hosted by evolvingmedia.com. Visit alexandriaveterinaryclinic.com

ALEXANDRIA VETERINARY CLINIC

Janet Lalonde, owner of the Alexandria Veterinary Clinic, commissioned Jeff Poissant of Evolving Media in 2009 to create an online solution that enabled their clients to find the clinic.

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Design and development of a responsive website for Kitchens On Wheels Canada. Web hosting by EvolvingMedia.com.

KITCHENS ON WHEELS CANADA

Over a decade ago, commissioned by Kitchens On Wheels Canada, Evolving Media & Design designed a new company logo, edited promotional videos, and photographed different installations for use on their website and promotional campaigns.

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Auberge Montebello

Auberge Montebello, Quebec Our Assignment To differentiate the Auberge Montebello from the competition in the immediate area by showcasing the best attributes of the business. To make the Auberge Montebello a day-trip destination To highlight other recreational activities in the area, such as the Montebello Marina or Parc Omega. To encourage people to

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Design and development of a responsive website for The Polished Tooth. Web hosting by EvolvingMedia.com. Visit www.polishedtooth.ca

Polished Tooth

The Polished Tooth Our Assignment To reintroduce the Polished Tooth to the community of Alexandria, under the new ownership of Niki Lafontaine To transfer the domain name and hosting services to EvolvingMedia.com To review, edit, and add to the written content of the site To prepare images provided by Polished

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Desautels Foods

Evolving Media Case Study Aliments Desautels Foods Inc. Photos provided by suppliers Aliments Desautels Foods Inc. A federally inspected, HACCP-accredited meat processing facility in Eastern Ontario, proudly listed with the Canadian Food Inspection Agency (CFIA). Since 2017, Evolving Media & Design Inc. has partnered with this family-owned business to elevate

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A collage of company logos designed by Jeff Poissant, RGD

THE ART OF LOGO DESIGN

At Evolving Media & Design, the art of logo design is a creative and inspiring process, unique to each client, brand, product, service, or event. It’s about what the symbol says on its own or when anchored with a wordmark, and the artistic journey we embark on to bring it to life.

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Photo of the work shop at Hubert Sabourin Inc. in Alexandria. Photo by Jeff Poissant, RGD. Images used on a website we designed and host at www.hubertsabourin.com.

HUBERT SABOURIN INC

A Case Study. Evolving Media & Design Inc. was commissioned to craft a marketing portal for their business: a website with curated promotional text, photography, design, and web hosting in 2017.

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Community

Evolving Media Community Our Commitment to Community At Evolving Media & Design, we live by our mantra: Innovate. Engage. Transform. Led by owner Jeff Poissant, we bring creative expertise to the Glengarry Area, where we’ve been rooted since 2004. Our passion for community drives us to deliver innovative media solutions

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A photo of Robert Bob Hardy The Walker Runner, speed walking at the Toronto Marathon in October 2018 with his walker. Photo by Toronto Marathon, used on the website bobhardythewalkerrunner.com, designed and hosted by Evolvingmedia.com

The Walker Runner

The Maestro
Robert “Bob” Hardy story
It’s been more than ten years since I first met Robert Hardy in the lounge at the Georgian House Restaurant & Day Spa in Alexandria, Ontario. At the time, in 2008, Heinz Kaswurm, the restaurants’ owner and I were discussing how we could incorporate music into a video we were developing to promote the restaurant on their website.

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A boardwalk on the Garry Fen Trail, part of the Glengarry Trails in North Glengarry.

Friends of Glengarry Trails Association

Jeff Poissant, RGD, began the work of transforming the Glengarry Trails into a marketable tourist attraction in 2006. The first of many projects was to create an identifiable brand. To design a bilingual logo for the Friends of Glengarry Trails, to appeal to the French and English members of our community.

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Cameron Highlanders of Ottawa

Evolving Media Portfolio Cameron Highlanders of Ottawa Cameron Highlanders of Ottawa— A case study Consulting Content creation Offset Printing Photography Our Assignment To highlight the strengths of the Cameron Highlanders of Ottawa in Ottawa, Ontario To encourage recruitment To showcase the Cameron Highlanders Museum located on site and open to

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With permission, Jeff Poissant used an original painting from Canadian Military History provided by National Defence. The painting was scanned, color-corrected, and incorporated into a maple leaf illustration for a series of promotional materials we designed.

Book Cover Design Canadian Military

In 2001, the Directorate of Honours and Recognition commissioned Jeff Poissant of Evolving Media & Design to create a wrap-around book cover for a historical book titled “Canadian Military History Since the 17th Century” edited by Yves Tremblay.

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Disclaimer

Unless otherwise noted, all content in this portfolio—from concept and design to photography, illustration, writing, editing, and production—is the original work of Jeff Poissant, RGD, owner of Evolving Media & Design Inc. Based in Eastern Ontario, Canada, our multi-disciplinary studio brings every project to life with creativity and precision.

In rare instances, we’ve incorporated select images from Unsplash.com.

Special thanks to our editorial consultant:

Kevin Burns, Seven Stories, Ottawa, Ontario
www.sevenstories.ca

© 1995–2025 Evolving Media & Design Inc. All Rights Reserved.

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Evolving Media Chronicles

Marketing without a plan can feel like wandering a maze—frustrating and directionless. Evolving Media Chronicles is your guide, delivering sharp insights on today’s business challenges, creative solutions to stand out, and three in-depth case studies of our work in action. Download the PDF now and discover how we can steer your strategy to success as your creative partner.

Registered with ISSN Canada
ISSN 2562-5578 (Print)
ISSN 2562-5586 (Online)