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Evolving Media

Case Study

The Polished Tooth Alexandria, Ontario

Collaboration is the key to success

Collaboration

Ownership Transition & Rebranding: 
Worked closely with new owner Niki Lafontaine, RDH, to understand her vision, refine the brand voice, and reposition The Polished Tooth as Alexandria’s trusted independent dental hygiene practice.
Photography

Content Creation

Completely rewrote all website copy from the ground up with Niki Lafontaine – warm, patient-focused, and keyword-optimized – while crafting new taglines and clear service descriptions that highlight the unique advantages of independent hygiene care.
Graphic Design

Photo Editing

Received raw images from the clinic and professionally edited every photo: corrected colours, adjusted contrast and exposure, removed reflections from mirrors and glass surfaces, cropped for impact, and optimized for fast web loading.
 
Scalable Solutions: Open-source platforms with maximum bandwidth, growing seamlessly with your business.

Canadian Hosting

Designed and developed a fresh, fully responsive website using WordPress and Elementor Pro with a calming teal-and-white palette, easy navigation, prominent booking prompts, and mobile-first layout – all now hosted and maintained on EvolvingMedia.com servers.
 

Project Goals

  • Reintroduce The Polished Tooth to the Alexandria community under its new owner, Niki Lafontaine, RDH
  • Seamlessly transfer the domain name and migrate hosting to EvolvingMedia.com
  • Completely rewrite, expand, and optimize all website copy for clarity, warmth, and SEO
  • Professionally edit and optimize all client-supplied photography
  • Create compelling taglines and calls-to-action that attract new patients
  • Design and develop a fresh, modern, responsive website that reflects the practice’s caring, professional identity

What the Project Entailed

The original site was locked inside a generic Yellow Pages dental template with no easy export path. After securing permission and retrieving the raw content, we started from a clean slate instead of trying to salvage the outdated framework.
 
We built a fully custom, mobile-first website that works beautifully on phones, tablets, and desktops. The new color palette (soft teal, warm grey, and crisp white) was chosen to align perfectly with The Polished Tooth’s existing branding while feeling calm, clean, and trustworthy.
 
Every photo supplied by Niki and her team was carefully edited: colours corrected, contrast and brightness balanced, distracting reflections removed from mirrors and glass, and final images optimized for fast loading without sacrificing quality loss.

2019 - Jeff at Evolving Media is fantastic to work with. He is attentive and diligent in his work. He gets the job done very quickly. We are super happy with our new website look and all the hard work he has done for us. Warmly with Smiles, The Polished Tooth Dental Hygiene Care.

Catherine (Niki) Fontaine RDH

New Taglines & Messaging (selected examples)

  • “A healthier smile starts with independent hygiene care you can trust.”
  • “Your teeth deserve more than a quick cleaning – they deserve The Polished Tooth.”
  • “Gentle. Thorough. Independent. Welcome to dental hygiene done differently.”
  • “Preventive care that goes beyond the dentist’s chair.”

 

The finished site now clearly communicates Niki’s unique value as an independent dental hygienist, highlights services (scaling, polishing, whitening, desensitizing treatments, custom mouth guards, etc.), makes booking easy, and warmly welcomes both existing and new patients from Alexandria, Maxville, and the surrounding area.

View live site: polishedtooth.ca