JEFF POISSANT, RGD
Senior Creative Director
and Media Specialist
ABOUT THE STUDIO
INTRODUCING THE DESIGNER
My name is Jeff Poissant and I am a registered graphic designer, which is why I can proudly put R.G.D. after my name. I am a professional with an extensive background in serving all manner of clients, delivering a comprehensive range of image-related services. My extensive skill-set is the result of twenty-four years of experience as a freelance designer, and as owner of Evolving Media & Design Inc.®
My approach is built on listening carefully to business owners, marketing teams, senior executives, volunteers, and anyone who wants to get a purposeful message out. Matching what a client really wants with deliverables that really work is at the heart of all my projects. Some have been a once-in-a-lifetime affair, though that doesn’t always mean “big”. I have delivered memorable projects to National Defence, Health Canada, The Government of Canada, for example. And I have delivered hundreds of smaller-scale projects to small independent businesses, including local marketing initiatives, outdoor information signs, and new product releases involving international campaigns in a variety of languages.
IS DESIGN MY ONLY EXPERTISE? NO!
During the design process, I work directly with you or your team during every step of the process, from initial discussion and consultation to proposing some potential concepts, before moving on to determining and developing the final content. This includes producing the first sketches of the artwork to delivering the final product, everything from A to Z. As with any project, there is as much hand-holding as is required. Never too much and always reliable and confident. The same holds true if what you need is a website from scratch, or a redesign and relaunch of your existing site.
Without a message, an objective or content, there’s much to hope for, is there?!
So let’s begin.
Areas of Specialization
Brand strategy
Your brand essence entails much more than your logo and slogan; it is the entire sum of what your company does, your core competency, and the experience your clients have with you. It is what determines whether your customers will become loyal and refer you to others, or forget about you.
Branding is the first impression your prospective client gets of your business from letterheads to business cards to outdoor signs to your website and Social media.
Graphic design
Since 1995, Evolving Media has been in the business of creating and projecting image with style. We create customized graphic design and multimedia products for marketing, sales and all forms of internal and external communications.
Our goal is to produce memorable, eye–catching imagery that will attract the audiences you seek. We carry out all your design and image work so that you can get on with your core business. We do this work with you, involving you in every phase of this creative and technical process, beginning with careful preplanning and realistic goal setting.
Content
Working with our professional writers, editors, photographers and other content providers. Evolving Media can provide you with a full suite of content development services. These include everything from writing to final copy editing. As with our design work, Evolving Media provides you with the tools that you need to develop your business or complete your project.
Consulting
A little planning goes a long way. Some call it a needs assessment. Others just call it planning. Evolving Media will consult with you to help you determine what your needs are, what your options might be, and what the best course of action might be for you right now. Many projects have several steps and phases to them. Each one begins with a conversation about what you really want and how Evolving Media & Design can help you get there, affordably.
Art direction
Our commitment is to create effective design and communication products for you by working closely with you. Our approach is to help you identify and then serve your real needs. With Evolving Media & Design® no project is too complex and no detail is too small. We have extensive experience in traditional and new and emerging media.
Photography
Photographs add meaning to your project and enhance the desired message. Evolving Media provides a full range of commercial and industrial photographic services including:
Photo illustrations, Image editing, colour correction, restoring old or damaged photos, scanning and printing.
Offset Printing
Save money on printing costs and achieve that professional look. Whether you need business cards, banners, stationery, presentation kit folders, brochures, rack cards, posters, interior signs, or other print media, think Evolving Media.
You can provide your own artwork, or we can design your printed piece for you. Graphic Design is our core business, since 1995.
Web Design
At Evolving Media we develop web sites using open source standards. This ensures that your web site will be accessible, regardless of the operating system or web browser – yours or your own clients. We can also design web sites that are multi-level, secured, and database driven. This gives you the freedom to manage the content of your own website yourself.
Do you have an existing web site? You can host your services with us and receive maximum bandwidth, which allows your web site to grow, even as you control your costs.
Website Hosting
Evolving Media is at our core a design studio. We design for print, the Internet, and we provide hosting packages for Non-Profit Organizations, and businesses alike. Our first website was developed in 1997, my how times have changed!
At Evolving Media, our goal is simple. To provide a wide range of high quality products and services to meet the demands and challenges of our clients. From the Do-it-Yourselfers, those of whom want to do everything themselves. To the client who after their site is launched would like to manage their own on-line presense. To the client who wants Evolving Media to take care of everything.
Evolving Media provides the tools, you are not locked in to any one solution, a real benefit.
Sell as many items as wish, promote your brand with your own personal domain name, and no third party advertising.
Evolving Media Chronicles
Marketing without a plan is like navigating a maze; the solution is unclear. Make Evolving Media your strategic partner, a Canadian Company, since 1995.