A Brand is a collection of parts that represent your company!
Whether you’re just starting or already in business and looking to make a change, branding is the root of who and what your company is.
Let’s simplify this further. If you open a business or an organization, you’ll likely give the enterprise a name. Before deciding on that name, you’ll certainly need to search the internet and conduct a NUANS search. And if the name you choose is available, you register it, making your business or organization an “individual” in terms of government regulation. That’s when you have created a new and very public entity.
The name you give your business is its identity, then the way you go about branding is how the company will appear to the public, how it introduces itself to existing and potential customers, how it interacts with clients, how it sets the tone, how it starts that important conversation. The brand is nothing less than the genetic makeup of your enterprise.
Now, consider the following, your brand is more than just a company’s or organization’s logo. It’s the colours you choose, the signage within your business, your point-of purchase “POP” displays, your business cards, flyers, and brochures, your website, and especially: how you present yourself on social media. Your brand is also the type of packaging you choose to use, and even the kinds of packaging you don’t use, as environmentally sensitive people will certainly take note of these decisions.
In short, the brand is everything you do and is contained in all the messages you convey.
How is that for an eye-opener?
You’ve spent money developing your logo, possibly setting up a website, maybe you’re selling products.
Is the look consistent across all media? Is there something missing?
Call Evolving Media now, let’s sit down, discuss and review your branding. Let’s see if there is something missing, let’s talk about how we can enhance your potential sales.
An example of the branding exercise the Friends of Glengarry Trails Association went through from 2006 to 2015. Designs by Jeff Poissant, RGD.
We invite you to visit a few of our case studies where Evolving Media’s assignment was to design a new company logo, write or edit promotional text, design and develop a website, including the design of posters, brochures, or outdoor signage.
All part of the many steps involved in creating and establishing your branding to promote your business, organization, product, or service.`
Robert “Bob” Hardy story
It’s been more than ten years since I first met Robert Hardy in the lounge at the Georgian House Restaurant & Day Spa in Alexandria, Ontario. At the time, in 2008, Heinz Kaswurm, the restaurants’ owner and I were discussing how we could incorporate music into a video we were developing to promote the restaurant on their website.