A Brand is a collection of parts that represent your company!

Whether you’re just starting or already in business and looking to make a change, branding is the root of who and what your company is. Let’s simplify this further. If you open a business or an organization, you’ll likely give the enterprise a name. Before deciding on that name, you’ll undoubtedly need to search the internet and conduct a NUANS search. And if your name is available, you’ll register it, making your business or organization an “individual” in government regulation.

“That’s when you have created a new and very public entity.”

The name you give your business is its identity. How you go about branding is how the company appears to the public, introduces itself to existing and potential customers, interacts with clients, sets the tone, and starts that critical conversation. The brand is nothing less than the genetic makeup of your enterprise. Now, consider the following: your brand is more than just a company’s or organization’s logo. It’s your chosen colours, the signage within your business, your point-of-purchase “POP” displays, your business cards, flyers, and brochures, your website, and especially how you present yourself on social media.

Your brand is also the type of packaging you choose, even the kinds of packaging you don’t use, as environmentally sensitive people will undoubtedly note these decisions. In short, the brand is everything you do and the messages you convey publicly and internally within your company.

How is that for an eye-opener?
You’ve spent money developing your logo, possibly setting up a website, and maybe selling products. Is the look consistent across all media? Is there something missing?

 Call Evolving Media & Design now. Let’s sit down, discuss, and review your branding. Let’s see if something is missing and talk about how we can enhance your potential sales.