Strategic Collaboration
Worked hand-in-hand with regimental leadership and Museum Curator Dr. Kenneth Reynolds to define recruitment goals, showcase 150+ years of proud history, and promote the public museum in one cohesive campaign.
Photography
Design Excellence
Print Production
Cameron Highlanders of Ottawa
(Duke of Edinburgh’s Own)
A Timeless Recruitment and Museum Promotion Campaign – Designed in 2000, Still in Use Today
“Sometimes the best way to see what we can do today is to look at what we accomplished and delivered yesterday.”
— Jeff Poissant, Creative Media Specialist, Evolving Media & Design Inc.
Project Overview – Year 2000
- Highlight the proud history and strengths of one of Canada’s most storied infantry regiments
- Drive recruitment for the Primary Reserve unit
- Promote the on-site Regimental Museum (open to the public)
- Produce high-impact bilingual marketing materials that would stand the test of time
Scope of Work
- Creative direction, graphic design & print production
- Professional photography coordination (Fred Cattroll Photo Associates, Ottawa)
- Extensive photo editing, background removal, colour correction & archival image restoration
- Copywriting support and layout of bilingual (English/French) content
- Custom illustrated location map (pre-Google Maps era!)
- Full-colour printing with exacting military standards
Deliverables That Endured
Regimental Museum Brochure
(Still in active use 25 years later!)
- Format: 8-panel roll-fold, 8.5 × 20 in flat → 4 × 8.5 in folded
- Full-bleed, full-colour throughout
- Blend of restored historical archive images and new photography
- Elegant, timeless design that continues to welcome visitors in 2025
Recruitment Poster Series (3 unique designs)
- Size: 24 × 36 in
- Bilingual English/French
- Dramatic hero photography of serving Camerons with colours
- Clean, powerful typography and layout that commanded attention in an era before social-media recruiting
Despite national branding guidelines introduced by the Government of Canada a few years later, these posters were used extensively across Ottawa and eastern Ontario because they were effective.
Recruitment Poster
- English and French bilingual poster,
- Full-colour, full-bleed, 24×36-inch flat,
- Colour photo of a regiment soldier with a flag by Fred Cattroll Photo Associates,
- Image editing, colour correction, design, and printing by Evolving Media.
About the Cameron Highlanders
of Ottawa
Formed in 1856, the Camerons are Ottawa’s senior reserve infantry regiment and hold the secondary title “Duke of Edinburgh’s Own”. They are the only Ottawa unit to have stormed the beaches on D-Day, and members have served Canada in every conflict from the North-West Rebellion to Afghanistan. Their motto — the same as the City of Ottawa — is simply: ADVANCE.
Visit the regiment online at camerons.ca
Why This Project Still Matters
in 2026
In an age of fleeting digital trends, a well-crafted print piece that remains in active service a quarter-century later is rare. This project is a testament to thoughtful strategy, meticulous craftsmanship, and design that respects both tradition and audience.
At Evolving Media & Design Inc., we’ve been creating work that lasts since 1997 — whether it’s print that refuses to retire or digital experiences built for tomorrow.
Recruitment Poster
- English and French bilingual poster,
- Full-colour, full-bleed, 24×36-inch flat,
- Colour photo provided by Dr. Kenneth Reynolds from the museum archives,
- Image editing, background removal, colour correction, design and printing by Evolving Media.
Recruitment Poster
- English and French bilingual poster,
- Full-colour, full-bleed, 24×36-inch flat,
- Colour photo of regiment soldiers by Fred Cattroll Photo Associates,
- Image editing, background removal, colour correction, design, and printing by Evolving Media.
