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Case Study

Cameron Highlanders of Ottawa (Duke of Edinburgh’s Own)
Collaboration is the key to success

Strategic Collaboration

Worked hand-in-hand with regimental leadership and Museum Curator Dr. Kenneth Reynolds to define recruitment goals, showcase 150+ years of proud history, and promote the public museum in one cohesive campaign.
Photography

Photography

Coordinated on-location photo shoots with Fred Cattroll Photo Associates and meticulously restored, colour-corrected, and background-removed, and enhanced dozens of archival images from the regiment’s collection.
Graphic Design

Graphic Design

Created a suite of bilingual recruitment posters (24 × 36 in) and an 8-panel roll-fold museum brochure with bold, dignified layouts that honoured military tradition while remaining strikingly modern, proven by 25 years of continuous use.
 
Timeless.
 
Commercial Offset Printing services by Evolving Media & Design Inc. Visit evolvingmedia.com for a FREE estimate.

Print Production

Oversaw full-colour, full-bleed offset printing and finishing to exacting military standards. The resulting museum brochure remains in active daily use 25 years later — a rare testament to durability and craftsmanship in print.
 

Cameron Highlanders of Ottawa (Duke of Edinburgh’s Own)

A Timeless Recruitment and Museum Promotion Campaign – Designed in 2000, Still in Use Today

“Sometimes the best way to see what we can do today is to look at what we accomplished and delivered yesterday.”
— Jeff Poissant, Creative Media Specialist, Evolving Media & Design Inc.

Project Overview – Year 2000

At the dawn of the new millennium, the Cameron Highlanders of Ottawa entrusted Evolving Media & Design Inc. with a critical mission:
  • Highlight the proud history and strengths of one of Canada’s most storied infantry regiments
  • Drive recruitment for the Primary Reserve unit
  • Promote the on-site Regimental Museum (open to the public)
  • Produce high-impact bilingual marketing materials that would stand the test of time
 

Scope of Work

  • Creative direction, graphic design & print production
  • Professional photography coordination (Fred Cattroll Photo Associates, Ottawa)
  • Extensive photo editing, background removal, colour correction & archival image restoration
  • Copywriting support and layout of bilingual (English/French) content
  • Custom illustrated location map (pre-Google Maps era!)
  • Full-colour printing with exacting military standards

Deliverables That Endured

1. Regimental Museum Brochure (Still in active use 25 years later!)

  • Format: 8-panel roll-fold, 8.5 × 20 in flat → 4 × 8.5 in folded
  • Full-bleed, full-colour throughout
  • Blend of restored historical archive images and new photography
  • Elegant, timeless design that continues to welcome visitors in 2025
Download the brochure PDF

2. Recruitment Poster Series (3 unique designs)

  • Size: 24 × 36 in
  • Bilingual English/French
  • Dramatic hero photography of serving Camerons with colours
  • Clean, powerful typography and layout that commanded attention in an era before social-media recruiting
 
Despite national branding guidelines introduced by the Government of Canada a few years later, these posters were used extensively across Ottawa and eastern Ontario because of their effectiveness.

Recruitment Poster

  • English and French Bilingual Poster,
  • Full-colour, full-bleed, 24×36 inches flat,
  • Colour photo of regiment soldier with flag by Fred Cattroll Photo Associates
  • Image editing, colour correcting, design and printing by Evolving Media.
cameronrecruitmentposter-1400x2602
cameronrecruitmentposter2-1400x2597

Recruitment Poster

  • English and French Bilingual Poster,
  • Full-colour, full-bleed, 24×36 inches flat,
  • Colour photo provided by Dr. Kenneth Reynolds from the museum archives
  • Image editing, removal of background, colour correcting, design and printing by Evolving Media.

Recruitment Poster

  • English and French Bilingual Poster,
  • Full-colour, full-bleed, 24×36 inches flat,
  • Colour photo of regiment soldiers by
    Fred Cattroll Photo Associates
  • Image editing, removal of background, colour correcting, design and printing by Evolving Media.
cameron-poster-1400x2058

About the Cameron Highlanders of Ottawa

Formed in 1856, the Camerons are Ottawa’s senior reserve infantry regiment and carry the secondary title “Duke of Edinburgh’s Own”. They are the only Ottawa unit to storm the beaches on D-Day, and members have served Canada in every conflict from the North-West Rebellion to Afghanistan. Their motto — the same as the City of Ottawa — is simply: ADVANCE.
 
Visit the regiment online at camerons.ca
 
Why This Project Still Matters in 2025
In an age of fleeting digital trends, a well-crafted print piece that remains in active service a quarter-century later is rare. This project is a testament to thoughtful strategy, meticulous craftsmanship, and design that respects both tradition and audience.
 
At Evolving Media & Design Inc., we’ve been creating work that lasts since 1997 — whether it’s print that refuses to retire, or digital experiences built for tomorrow.
 
Ready to create something timeless for your organization?
Let’s talk → thestudio@evolvingmedia.com
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