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Evolving Media

Case Study

Aliments Desautels Foods Inc.

Photos provided by suppliers

Aliments Desautels Foods Inc.

A federally inspected, HACCP-accredited meat processing facility in Eastern Ontario, proudly listed with the Canadian Food Inspection Agency (CFIA). Since 2017, Evolving Media & Design Inc. has partnered with this family-owned business to elevate its digital presence, starting with a comprehensive website redesign and seamless transfer of hosting and domain services.
Collaboration is the key to success

Collaboration

We partnered closely with the Desautels family through targeted workshops and iterative feedback sessions, aligning on strategic goals to craft a digital presence that honors their 40-year legacy while driving market expansion under a tight timeline.
Photography

Photography

Our on-site shoots, led by professional photographer Jeff Poissant, captured the heart of the operation—from bustling processing lines to the team’s craftsmanship—delivering authentic, high-resolution visuals that humanize the brand and showcase product excellence.
Responsive websites

Design Excellence

Blending Glengarry’s rustic heritage with sleek, modern interfaces, we designed a responsive WordPress site featuring intuitive product galleries, timeline infographics, and integrated blogging tools to engage visitors and convert them into loyal partners.
 
Scalable Solutions: Open-source platforms with maximum bandwidth, growing seamlessly with your business.

Web Hosting Services

We seamlessly migrated hosting and domain services to our secure, scalable platform, ensuring 99.9% uptime, lightning-fast load times, and robust security—freeing the client to innovate while safeguarding their online growth for years ahead.
 

The Challenge

Evolving Media was tasked with crafting a digital strategy to position Aliments Desautels Foods as a leader in the competitive meat processing industry across Eastern Ontario and Western Quebec. Key objectives included:

  • Highlighting the company’s strengths and heritage in Glengarry County.
  • Conducting competitive research within the meat processing sector to identify differentiation opportunities.
  • Showcasing a diverse product lineup, including over 1,000 distributed items and 250+ specialty meats under the Glengarry Tradition brand.
  • Capturing professional photography of the state-of-the-art facilities and the dedicated team behind the products.
  • Developing compelling promotional copy with strong hooks and clear calls to action.
  • Providing strategic guidance to foster seamless team collaboration.
  • Creating ongoing engagement through “Renée’s Corner,” a dynamic blog offering recipes, food safety tips, and consumer education on proper meat handling—driving repeat visits from the general public and industry professionals alike.
Our Approach
We embraced a collaborative, client-centric process to deliver a modern, intuitive website that reflects four decades of excellence in meat processing. Under a compressed timeline, our team aligned closely with the Desautels family to ensure every element resonated with their vision of tradition meets innovation.
 
Strategic Collaboration
From the outset, we engaged the client’s leadership through structured workshops to define core goals, refine key messaging, and outline a phased rollout. This partnership ensured the final site not only met immediate needs but also scaled for future growth, such as expanded e-commerce integration.
 
Content Development
Adopting a journalistic lens, we conducted in-depth interviews with the Desautels brothers and key staff, probing their business journey, market insights, and aspirations for the coming years. Transcripts informed concise, persuasive copy that wove narrative storytelling with benefit-driven language. Drafts were iteratively reviewed, aligning every word with the company’s values of quality, sustainability, and family heritage. The result: Engaging content that educates, inspires, and converts visitors into loyal customers.
Professional Photography
To bring the facility’s energy to life, our lead photographer, Jeff Poissant, captured high-resolution images of the processing lines, specialty cuts in action, and the passionate team at work. These visuals—showcasing pristine operations, fresh products, and human elements—infuse the site with authenticity, differentiating Desautels from sterile competitors.
 
Web Design & Development
Leveraging our expertise in user-centered design, we built a responsive, SEO-optimized platform using modern tools like Adobe Illustrator for wireframing and WordPress for flexible content management. The clean, intuitive layout balances rustic Glengarry charm with professional polish, featuring interactive product galleries, an integrated blog, and streamlined contact forms. Historical nods, such as timeline infographics, blend seamlessly with forward-looking elements like recipe integrations.
 
Hosting & Domain Optimization
We orchestrated a frictionless migration of hosting and domain services to Evolving Media’s secure, scalable infrastructure. This enhanced site speed, uptime reliability (99.9% SLA), and data security, empowering the client to focus on core operations while future-proofing their online footprint.

Photography by Jeff Poissant, RGD

Company Background

Founded in the rolling hills of Glengarry County, Aliments Desautels Foods traces its roots to 1975, when Maurice Desautels acquired a poultry farm in Green Valley, Ontario, complete with a chicken quota. The family raised and sold 125,000 birds annually to Quebec processors, building a foundation of resilience and quality.
 
By 1995, amid a fierce price war between Ontario and Quebec that threatened sustainability, the Desautels brothers pivoted boldly: They established an on-site meat processing plant, starting with their own chickens and expanding into traditional butchering for Ottawa distributors. With a single delivery truck, they carved out a niche through specialty cuts and flexible minimum orders, steadily growing their reach.
 
In 2001, federal incorporation unlocked interprovincial markets, transforming the operation into a CFIA-inspected facility. This milestone granted access to a vibrant corridor—serving 12% of Canada’s population across Eastern Ontario, Ottawa-Gatineau, Laval, and Montreal—supplying distributors, wholesalers, grocers, restaurants, and beyond.
 
A pivotal leap came in 2005 with HACCP accreditation, solidifying their commitment to world-class food safety and earning CFIA listing (Establishment #554). Annual investments since have diversified the portfolio to over 1,000 products, from premium beef and air-chilled poultry to deli specialties, cheeses, and frozen goods. Under the Glengarry Tradition brand, more than 250 proprietary meat items now embody their ethos: Freshness without compromise, zero waste, and time-honored techniques.
 
Today, with a tight-knit team of 18 (many multi-decade veterans), Aliments Desautels Foods exemplifies family-driven excellence—processing same-day for peak quality, adhering to Halal standards, and minimizing environmental impact through full utilization of resources.
A photo of the owners of Aliments Desautels Foods from left to right: Yvan Desautels is the anchor of the company who manages the sales, production with Jean-Luc, the finances and ensures the health of the family business. Jean-Luc Desautels is the charismatic face of the organization. He handles the production with Yvan, sales, the Government inspections and paperwork for Desautels Foods. Dominic Desautels, as he puts it, was born to farm, it’s in his blood. He manages the fields, maintains the equipment, and looks after the birds. All three brothers work together in unison, they know how to butcher and process meat, each can step in when required. When it comes to business decisions that affect the company, all three brothers must agree. Photo by Jeff Poissant, RGD.

Photography by Jeff Poissant, RGD

All three brothers work together in unison, they know how to butcher and process meat, each can step in when required. When it comes to business decisions that affect the company, all three brothers must agree.

Yvan Desautels is the anchor of the company who manages the sales, production with Jean-Luc, the finances and ensures the health of the family business.

Jean-Luc Desautels is the charismatic face of the organization. He handles the production with Yvan, sales, the Government inspections and paperwork for Desautels Foods.

Dominic Desautels, as he puts it, was born to farm, it’s in his blood. He manages the fields, maintains the equipment, and looks after the birds.

Impact & Results

This project opened doors to untapped markets by projecting a refined, trustworthy image that honors 40+ years of legacy while signaling innovation. Professional photography and targeted copy amplified key assets, from HACCP rigor to bespoke cuts, fostering deeper client connections. “Renée’s Corner” has become a cornerstone for consumer education, boosting organic traffic and engagement. By enhancing visibility and usability, the site has directly supported sales growth, attracting new distributors in Quebec and Ontario.
 
Our collaborative model underscores a core belief:
True success blooms from shared vision, delivering not just pixels, but lasting partnerships.
 
For a deeper dive, explore the live site at desautelsfoods.com.
Ready to evolve your brand? Contact us.

We tried to create a website for our business but soon realized that it’s really not that simple. We knew people who had worked with Jeff from Evolving Media and were impressed with his knowledge. After seeing the end product that was of such high quality, that’s when we contacted Jeff. After a few meetings, we decided we were ready to work alongside him to help expose our business. Jeff is a very motivated individual who can simply do it all! From creating and designing, to interviewing and taking professional pictures and so much more. A short time after we launched our website, we can say that we already see an increase in demand for our products.

Jean-Luc Desautels, Aliments Desautels Foods Inc
Visit desautelsfoods.com

Presentation Sales Folder

To amplify the website’s launch and equip the Desautels team for on-the-road outreach, Evolving Media designed, printed, and delivered a premium 9×12-inch presentation sales folder. This sleek, durable portfolio—featuring high-gloss finishes, integrated product showcases, and QR codes linking to desautelsfoods.com—empowers sales professionals to make compelling first impressions, blending tactile sophistication with seamless digital integration for sustained market momentum.