Client: Aliments Desautels Foods Inc.
Project Scope
Commercial Photography, Brand Asset Pre-Processing, Custom Web Development and
Canadian Managed VPS Hosting
Project Overview
Aliments Desautels Foods Inc., a prominent regional food distribution and agricultural partner in Eastern Ontario, needed a modern, high-performance digital presence to showcase their wholesale offerings and commercial distribution capabilities. They required an authentic visual brand presentation that would resonate with commercial buyers, institutional partners, and local agricultural producers across both official languages.
I worked directly with the ownership team to capture, optimize, and launch an end-to-end digital solution. From on-site commercial photography to custom web development and, in August 2026, migrating and updating the site to a secure Canadian Managed VPS hosting deployment, I executed the entire project without junior agency hand-offs, sales friction, or bloated production timelines.
About Desautels Foods
A federally inspected, HACCP-accredited meat processing facility in Eastern Ontario, proudly listed with the Canadian Food Inspection Agency (CFIA). Since 2017, Evolving Media & Design Inc. has partnered with this family-owned business to elevate its digital presence, starting with a comprehensive website redesign and seamless transfer of hosting and domain services. Now, in September 2026, with the updated website on a modern platform and new Canadian Managed VPS Servers, the future is bright!
Collaboration
I partnered closely with the Desautels family through targeted workshops and iterative feedback sessions, aligning on strategic goals to craft a digital presence that honours their 40-year legacy while driving market expansion under a tight timeline.
Content Creation
On-site professional photo shoots I led captured the heart of the operation—from bustling processing lines to the team’s craftsmanship—delivering authentic, high-resolution visuals that humanize the brand and showcase product excellence.
Design Excellence
Blending Glengarry’s rustic heritage with sleek, modern interfaces, we designed a responsive WordPress site featuring intuitive product galleries, timeline infographics, and integrated blogging tools to engage visitors and convert them into loyal partners.
Canadian Hosting
The Challenge
I was tasked with crafting a digital strategy to position Aliments Desautels Foods as a leader in the competitive meat processing industry across Eastern Ontario and Western Quebec. Key objectives included:
- Highlighting the company’s strengths and heritage in Glengarry County.
- Conducting competitive research within the meat processing sector to identify differentiation opportunities.
- Showcasing a diverse product lineup, including over 1,000 distributed items and 250+ specialty meats under the Glengarry Tradition brand.
- Capturing professional photography of the state-of-the-art facilities and the dedicated team behind the products.
- Developing compelling promotional copy with strong hooks and clear calls to action.
- Providing strategic guidance to foster seamless team collaboration.
- Creating ongoing engagement through “Renée’s Corner,” a dynamic blog offering recipes, food safety tips, and consumer education on proper meat handling—driving repeat visits from the general public and industry professionals alike.
My Approach & Collaborative Process
Great creative work is never a solo effort in a vacuum—it requires a genuine team effort between practitioner and client. While I brought 30+ years of design, photography, and technical execution to this project, the Desautels family brought decades of operational mastery and clear vision.
My role was to extract those core business strengths, steer the creative direction, and translate their heritage into a sharp digital presence. Working together as a unified team, without middleman friction, we executed a compressed rollout efficiently and accurately.
Content Development & Storytelling
To capture the business's authentic voice, I conducted in-depth interviews with the Desautels brothers and key staff. I translated those discussions into clear, persuasive copy, weaving their family story, quality standards, and regional focus into an engaging narrative that builds immediate trust with commercial buyers.
On-Site Commercial Photography
To bring the facility’s operations to life, I photographed high-resolution imagery of the processing lines, specialty cuts, and the team at work. Capturing pristine operations and authentic human elements creates visual credibility that sets Desautels apart from generic, sterile competitors.
Layout (UX Design)
I designed and built a responsive, highly optimized platform tailored for effortless client navigation. Utilizing a clean, intuitive layout, the site balances local Glengarry heritage with modern visual polish—featuring interactive product showcases and structured content sections.
Managed Canadian Hosting Migration
I first hosted desautelsfoods.com in 2017 on a different web hosting platform that served well for some time. However, times have changed, the internet has changed, and the tools readily available have improved. I decided now was the best time to execute a seamless migration and, in July 2026, moved their web hosting services to a new private, secure, Canadian Managed VPS infrastructure. This immediately boosted site speed, ensured high-availability uptime, and gave the client peace of mind with enterprise-level security.
We tried to create a website for our business but soon realized that it’s really not that simple. We knew people who had worked with Jeff from Evolving Media and were impressed with his knowledge. After seeing the end product that was of such high quality, that’s when we contacted Jeff. After a few meetings, we decided we were ready to work alongside him to help expose our business. Jeff is a very motivated individual who can simply do it all! From creating and designing, to interviewing and taking professional pictures and so much more. A short time after we launched our website, we can say that we already see an increase in demand for our products.
All three brothers work together in unison; they know how to butcher and process meat, and each can step in when required. For business decisions that affect the company, all three brothers must agree.
Yvan Desautels anchors the company, managing sales and production with Jean-Luc, overseeing finances, and ensuring the health of the family business.
Jean-Luc Desautels is the charismatic face of the organization. He handles production with Yvan, manages sales, and oversees government inspections and paperwork for Desautels Foods.
Dominic Desautels, as he puts it, was born to farm; it’s in his blood. He manages the fields, maintains the equipment, and looks after the birds.
Impact & Results
This project opened doors to untapped markets by projecting a refined, trustworthy image that honours 40+ years of legacy while signalling innovation. Professional photography and targeted copy highlighted key assets, from HACCP rigor to bespoke cuts, fostering deeper client connections. “Renée’s Corner” was designed to make Desautels Foods the cornerstone of consumer education, boosting organic traffic and engagement. By enhancing visibility and usability, the site has directly supported sales growth and attracted new distributors in Quebec and Ontario.
Our collaborative model underscores a core belief:
True success blooms from a shared vision, delivering not just pixels but lasting partnerships.
For a deeper dive, explore the live site at desautelsfoods.com.
Ready to evolve your brand? Contact us.
Presentation Sales Folder
To amplify the website’s launch and equip the Desautels team for on-the-road outreach, Evolving Media designed, printed, and delivered a premium 9×12-inch presentation sales folder. This sleek, durable portfolio—featuring high-gloss finishes, integrated product showcases, and QR codes linking to desautelsfoods.com—empowers sales professionals to make compelling first impressions by blending tactile sophistication with seamless digital integration to sustain market momentum.
