T 613.482.1159
T 613.482.1159
In the fall season of 2009, the newly acquired hotel in Montebello, Québec, commissioned Jeff Poissant of Evolving Media to design a new bilingual promotional brochure. The objective, to develop a successful campaign involving new photos of the Auberge.
The concept, to showcase what Auberge Montebello offered compared to its competition.
The owner hired an aerial photographer from Hawkesbury to take images of the hotel and surrounding property from the air, as showcased above (Aerial drones were unavailable at the time). Meanwhile, Jeff Poissant photographed the hotel rooms and staged scenarios with willing staff and hotel guests. Thereby, creating a photo library for any promotional material, both in print and online.
DISCOVERY
Montebello is a small municipality located in the Papineau Regional County of Western Quebec, Canada. With a population of 1039 residents, the claim to fame is Rock Fest held at the time on the grounds behind the Auberge Montebello. Located one hour from Montreal and Gatineau.
The challenge facing the Auberge Montebello is enticing visitors from outside the area to make the hotel their premier day-trip destination and differentiate the experience from their main competition Le Chateau Montebello.
CONTENT
Our challenge, to create a reason for someone to drive here. The most transparent way to do so is with;
DEPLOYMENT
The newly acquired Hotel Montebello had very little in promotional materials. The new owners needed brochures, a website, new photos, and an essential creative element – the hotel’s company logo.
All the owners had was a small JPEG file of the company logo. No other file version existed, and they could not find the original designer. We must understate how often this plays out when we gain a new client who hires us to design a new brochure, sales literature, or a new website, and the client needs the original artwork for their company logo.
To save the client money, we recreated the company logo in vector format to be as close to the original.
Examples of photographs taken inside the Auberge Montebello for use in different projects.
Whether you are a small to medium-sized business, a large corporation, a non-profit organization, or a sports team, Auberge Montebello in Montebello, Québec, offers a variety of meeting and banquet halls to serve you, the client.
In the following photos, it’s business as usual. We set up a scene with two business people conducting a successful meeting; both parties were excited.
An opportunity. A department within Public Works Canada reserved a Banquet Hall at the Auberge Montebello to conduct training exercises. I asked the hotel’s owner to approach the guests, explain what we were doing, and ask if they would participate in a photo shoot to promote the hotel.
The group was excited; many agreed to participate, Model Release Forms were signed, and those participants who agreed took part in the photo session. Jeff Poissant took various photos to use on the website.
In this scenario, Jeff Poissant photographed staff portraying as guests at the hotel ordering lunch to go with their fine wine.
Today, the Auberge offers guests a continental breakfast and caters to large groups.
An opportunity. Hotel guests are often enthusiastic if you ask them if they want to participate in a staged photo session to help promote the hotel.
This father-daughter team was happy to participate, signed a model release form, and continued playing their game of Chess in the relaxing lounge area – A cheerful ending to a memorable vacation.
If you look below, you will find other photographs taken that day.
Evolving Media developed and hosted a bilingual website to promote the Auberge Montebello in 2009.
In 2012, the Auberge Montebello was sold and purchased by the new owners. The website had to reflect this change and be updated.
In Spring 2014, the hotel’s website had another refresh to take advantage of new technologies and visual experiences – a modernized look.
Evolving Media & Design Inc.
57 Gauthier Street,
Alexandria, ON, K0C 1A0
Canada
Studio: 613.482.1159
thestudio@evolvingmedia.com
By appointment only.
Let’s talk. Call 613.482.1159 or send an email. Ask questions to determine the type of marketing and web hosting services that meets your needs.
You have an idea, a concept. We have the creative know-how to get you there. Let Evolving Media develop your story.
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