Cameron Highlanders of Ottawa
—A Case Study

Our Assignment

  • To highlight the strengths of the Cameron Highlanders of Ottawa in Ottawa, Ontario
  • To encourage recruitment
  • To showcase the Cameron Highlanders Museum located on site and open to the public
  • To photograph the colours and other members in various poses for the recruitment posters and brochure
  • To help create promotional copy for the recruitment posters  

Celebration of what we do

Evolving Media is showcasing projects that we have had the pleasure and honour of being a part of that were successful. These sample projects also help to raise awareness of our expertise, which is design and the various disciplines that are required to bring a successful project to reality.

What was involved

CONTENT
Our challenge, to create a reason for someone to join the Cameron Highlanders of Ottawa.

  • Skillfully written text,
  • Professional photos highlighting the best assets,
  • Focusing on key elements of the organization and it’s proud history,
  • Content is king

At an exciting time in our history, the millennium, the turn of the century. In the year 2000, Evolving Media & Design Inc.® was commissioned to design a few bilingual recruitment posters and a brochure to promote an on-site museum within the Cameron Highlanders headquarters in Ottawa, Ontario.

Due to time constraints, Evolving Media commissioned Fred Cattrol Photo Associates in Ottawa to take the original photos. The digital negatives were then given to Jeff Poissant after the photo shoot. We worked closely with Dr. Kenneth Reynolds and the senior staff, who provided historical images from the museums’ archives. We then selected the images, and Jeff Poissant removed the backgrounds and edited and repaired other photos during the design process. 

Seeing that Google didn’t exist yet, a map was created to provide directions on how to walk or drive to the Cameron Highlanders headquarters. Bilingual text for the brochure was given and added to the design.

These were the results. What do you think?

About the Cameron Highlanders of Ottawa

The Cameron Highlanders of Ottawa traces their roots back to 1856. Members of the Regiment or the antecedent regiments have served their country in all armed conflicts from the Northwest Rebellion to war in Afghanistan.

Embracing the same motto as the city of Ottawa, “ADVANCE” the Camerons were the only Ottawa regiment to participate in the D-Day landings. Of note is the secondary title “Duke of Edinburgh’s Own.”

Their Regimental Family consists of the Regiment, the Association, and the Foundation.

To learn more about the Cameron’s, visit their website at http://camerons.ca

Museum Brochure

  • English and French Bilingual Brochure,
  • Full-colour, full-bleed, scored, roll-fold,  8.5 inches x 20 inches flat,
  • 4 x 8.5 inches folded,
  • Original photos provided by Dr. Kenneth Reynolds from the museum archives,
  • Colour photo of regiment soldier with flag by Fed Cattroll Photo Associates
  • Image editing, colour correcting, design and printing by Evolving Media.

The Cameron Highlanders of Ottawa Regimental Museum Brochure was designed in 2000 and is still being used today, 19 years later. That is a testament to the timeless design created by Evolving Media & Design Inc.® 

Recruitment Poster

  • English and French Bilingual Poster,
  • Full-colour, full-bleed, 24×36 inches flat,
  • Colour photo of regiment soldier with flag by Fred Cattroll Photo Associates
  • Image editing, colour correcting, design and printing by Evolving Media.
cameronrecruitmentposter-1400x2602
cameronrecruitmentposter2-1400x2597

Recruitment Poster

  • English and French Bilingual Poster,
  • Full-colour, full-bleed, 24×36 inches flat,
  • Colour photo provided by Dr. Kenneth Reynolds from the museum archives
  • Image editing, removal of background, colour correcting, design and printing by Evolving Media.

Recruitment Poster

  • English and French Bilingual Poster,
  • Full-colour, full-bleed, 24×36 inches flat,
  • Colour photo of regiment soldiers by Fred Cattroll Photo Associates
  • Image editing, removal of background, colour correcting, design and printing by Evolving Media.
cameron-poster-1400x2058

The Cameron Highlanders of Ottawa Regimental Recruitment Posters were designed in 2000 and used for a few years before the Government of Canada enacted a common look and theme for all publications.

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
A photo of Jeff Poissant, owner of Evolving Media & Design Inc.

Jeff Poissant, RGD
Senior Creative Director and Media Specialist
Celebrating 24 years in business

Designer, Photographer, Videographer, Writer,
Consultant, Web Developer, Service Provider,
Your strategic partner to promote your business.