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Evolving Media

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Alexandria Festival of Lights (2009-2014)

Collaboration is the key to success

Collaboration

Evolving Media & Design was a proud partner of the Alexandria Festival of Lights for five wonderful years (2009–2017). Jeff Poissant joined the organizing committee, led all marketing and creative work, and helped turn Island Park into a free, magical winter wonderland that brought joy to thousands of families every December.
Photography

Content Creation

From 2009 to 2017, Jeff Poissant—along with the volunteer committee members—captured the magic of the Alexandria Festival of Lights: twinkling trees, excited kids meeting Santa, parade floats, wagon rides, and smiling families. These photos preserved cherished memories and powered every poster, banner, website, and social media post that shared the festival’s joy with Eastern Ontario.
Graphic Design

Design Excellence

Evolving Media & Design served as the creative engine behind the festival’s visual identity. As a Silver Sponsor, we designed and produced all promotional posters, banners, and the website. Every piece was crafted to reflect the warmth, wonder, and community pride that made the Alexandria Festival of Lights so special.
 
Scalable Solutions: Open-source platforms with maximum bandwidth, growing seamlessly with your business.

Canadian Hosting

Proudly hosting and maintaining alexandriafestivaloflights.com on our fast, reliable Canadian servers from 2009-2014 —with seamless updates.
 

About the Festival

The Alexandria Festival of Lights was a beloved, completely free holiday tradition that lit up Island Park in Alexandria, Ontario every December from 2006 until its final season in 2017.
 
It all began with Tom Gerlich. After years of co-chairing the highly successful “Holiday Fantasy of Lights” in southwestern Ontario, Tom brought his vision and experience to Glengarry. In November 2006, at the invitation of the Alexandria & District Chamber of Commerce, he presented the idea to North Glengarry Township Council. With only weeks to prepare — and after a devastating two-day ice storm that damaged displays just 24 hours before opening — Tom and a dedicated group of volunteers miraculously opened the park with 22 exhibitors, thousands of lights wrapped around trees, and the Richelieu Christmas Parade rolling in to officially turn on the switch.
 
What started as a modest display grew into one of Eastern Ontario’s most heartwarming holiday events: a non-profit, zero-admission festival featuring unique light creations by businesses, schools, service clubs, and families. Visitors were simply asked for a goodwill donation “if you can.” Every dollar raised went back into the festival or into lasting community improvements — including the donation and wiring of a permanent tourism kiosk in Island Park.
 
For five years, with unwavering support from major sponsors (The Jewel 107.7, Scotiabank, North Glengarry Township, Alexandria Home Hardware, and Genuine Convenience Store), along with hundreds of volunteers and the leadership of founder Tom Gerlich, the Alexandria Festival of Lights truly was a community-built winter wonderland that reminded everyone what the season is really about — especially the kids.
 
Though the lights no longer shine in Island Park, the memories — and the spirit Tom Gerlich ignited — still glow brightly in the hearts of everyone who experienced it.

Volunteering

In 2009, my five-year-old daughter and I began volunteering with the Alexandria Festival of Lights—she remains the youngest volunteer to this day. I joined the organizing committee and took over all promotion and publicity for the event. Evolving Media & Design Inc. became a proud Silver Sponsor, and through the company, Jeff Poissant designed all the promotional ads and banners, built and hosted the festival website, and handled much of the marketing at no charge.
 
During the festival season, my daughter was fully involved: making hot chocolate for visitors, handing out candy canes, and directing families to the wagon rides. For five memorable years, we were there almost every week. On Saturday mornings for nine months of the year, you’d find us testing huge rolls of Christmas lights for burnt-out bulbs, wrapping lights around fence rails, or decorating trees in Island Park alongside Bonnie MacDonald.
 
It was incredible watching a five-year-old grow into the role. As the years passed, she became a true pro—she knew exactly what needed to be done and jumped right in to help decorate the park. Those winters created memories we’ll never forget.