Janet Lalonde, owner of the Alexandria Veterinary Clinic, commissioned Jeff Poissant of Evolving Media in 2009 to create an online solution that enabled their clients to find the clinic. A known issue that frustrated staff and clients alike is the inaccuracy of GPS in rural regions. This problem often misdirects clients to the wrong area, causing delays and missed appointments. The other requirement was to ensure we met the Veterinarian Society member regulations. We had to be careful with the text.

Jeff took photographs of the facilities to highlight the services offered: the surgical team, the state-of-the-art x-ray platform, and the clinic. Then, the website was designed, developed, and hosted to promote the location to potential clients.

The website for the Alexandria Veterinary Clinic is simple and prosperous; the clinic receives four to five new clients daily from as far west as Hamilton, as far south as Boston, as far east as Québec City, and as far north as North Bay.

In 2019, Janet Lalonde sold the Alexandria Veterinary Clinic, and the new owner transferred the hosting service to a new provider and redesigned the website in the fourth quarter of 2021.