Collaboration
Worked hand-in-hand with Hubert to clarify the company’s vision, pinpoint core messages, and build a focused growth strategy—all under a tight deadline.
Content Creation
Jeff Poissant researched, interviewed, and wrote every word of the new site copy. He also captured professional on-site photography of the building, active projects, and the 10,000+ sq ft warehouse to bring the full story of a working steel supplier to life.
Design Excellence
Designed a fresh, modern company logo and built a sleek, fully custom website on WordPress + Elementor Pro. The result: stunning visuals, clear messaging, and effortless updates that keep the site working hard year after year.
Canadian Hosting
Registered the domain and launched the site on our fast, reliable, 100% Canadian servers. A complete, personal, professional overhaul—delivered on time, built to grow, and still hosted and supported by Evolving Media today.
HUBERT SABOURIN INC. — A Case Study
Revitalizing a Second-Generation Steel Leader
In 2017, Evolving Media & Design was entrusted with creating a modern marketing portal for Hubert Sabourin Inc., a proud, family-owned steel supplier that had already served Eastern Ontario and Western Quebec for 45 years.
The mission
Spotlight their core steel-supply expertise while clearly presenting complementary services—replacement backhoe teeth, industrial fasteners, welding supplies, and more—so customers could quickly see why Hubert Sabourin is the region’s go-to metals partner.
What we delivered
A complete refresh: compelling new promotional copy, a bold updated logo, fresh professional photography of the warehouse and operations, and a sleek, fully responsive website built on WordPress + Elementor Pro. Everything was handled personally by Jeff Poissant, RGD, from strategy and writing through photography, design, and launch.
The result
Today, hubertsabourin.com stands as a clean, professional online presence that reflects the business's strength and reliability. Securely hosted on our Canadian servers since launch and still actively maintained by Evolving Media, the site continues to support the next generation of growth for this second-generation steel leader.
Who We Serve – If You Work with Metal, We’ve Got You Covered
Hobbyist or engineer. Contractor or manufacturer. Local garage, marina, farmer, retail shop, or custom fabricator—no matter your trade, Hubert Sabourin Inc. is your go-to steel and metals supplier in Eastern Ontario and Western Quebec.
Step inside their 10,000+ sq ft warehouse and you’ll find everything ready to go:
• Steel, Stainless (304), Aluminum (3003-H14, 6061-T6/T5, extrusions), Bronze, Brass, UHMW
• Sheets, plates, flats, angles, tubing, pipe, I-beams, H-beams, rebar, mesh & more
• Cold-roll (C1018) up to 20 ft, Hot-roll up to 24 ft, C1045 induction-hardened shafting for tough jobs
Most items in stock, cut-to-size while you wait. Think Hubert Sabourin first—they’ve been keeping the region building strong for over 45 years.
Photos by Jeff Poissant, RGD
