The Art of LOGO Design

From research to visual concepts, from thumbnail sketches to the client brief, from selecting and defining a colour scheme to developing a message. The final hand-illustrated image.

The art of logo design is unique to the client, the brand, the event; it’s about what the symbol says on its own or anchored with a wordmark.

Jeff Poissant, RGD

ICCEES 2020 World Congress logo

Inspiration for the design

Di-Octo, the kinetic metal sculpture by American artist Anthony Howe, is the inspiration, with written permission, of the ICCEES World Congress logo designed by Jeff Poissant, RGD of Evolving Media.

The sculpture Di-Octo was donated to Concordia University by chancellor Jonathan Wener and his wife, Susan Wener on the occasion of Montreal’s 375th and Canada’s 150th anniversaries. It now stands at the corner of Mackay St. and de Maisonneuve Blvd. in downtown Montreal.

About ICCEES World Congress

ICCEES is a global consortium of national scholarly associations dedicated to multi-disciplinary scholarly studies of Central and Eastern Europe, including former Soviet countries of Central Asia.

The ICCEES aims are to:

  • Promote international scholarly exchange and cooperation in Central and East European Studies by holding a World Congress every five years;
  • Share experience and support in critical methods, scholarly publishing, and organizational skills; and
  • Welcome young scholars working in the field.

The founding conference in Banff, Canada (1974) was attended by participants from 29 countries, and ICCEES continues to expand its international partnerships and connections.

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The final Logo design
ICCEES 10th World Congress

Concordia University in Montreal, Quebec.
August 4th to the 9th, 2020.

Theme

Logo design by Jeff Poissant, RGD of Evolving Media & Design Inc. for ICCEES 10th World Congress at Concordia University in 2020, in Montreal, Quebec.

Design by Jeff Poissant, RGD
All Right Reserved. Copyright 2019

Logo design by Jeff Poissant, RGD of Evolving Media & Design Inc. for ICCEES 10th World Congress at Concordia University in 2020, in Montreal, Quebec.

Some of our other assignements

A photo of Jeff Poissant, owner of Evolving Media & Design Inc.

Jeff Poissant, RGD
Senior Creative Director and Media Specialist
Celebrating 24 years in business

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