The Art of LOGO Design
The art of logo design is unique to the client, the brand, the product, the service, or the event; it’s about what the symbol says on its own or anchored with a wordmark.
Designing a logo starts with an initial conversation, conducting research (maybe an initial NUANS search), thumbnail sketches, the client brief, creating visual concepts, selecting, refining, defining a colour scheme, developing a message, and achieving that elusive final hand-illustrated artwork.
Please note: Some operations are no longer in business.
The deliverables
- A digital pack containing the files for offset printing in CMYK,
- A digital pack containing the files for use in presentations, your website, social media, in RGB,
- A printed and electronic PDF file of a Branding Guide with instructions on how to use your new logo,
- A NUANS search identifying whether you can legally use your new logo, with suggestions to Trademark your logo depending on your business and prospective clients.
