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The Art of LOGO Design

At Evolving Media & Design, the art of logo design is a creative and inspiring process, unique to each client, brand, product, service, or event. It’s about what the symbol says on its own or when anchored with a wordmark, and the artistic journey we embark on to bring it to life.

Designing a logo is a meticulous process that starts with an initial conversation, a client brief, and conducting thorough research, including an initial NUANS search. We then develop thumbnail sketches, create visual concepts, and select, refine, and define the elements that make up the logo’s design, ensuring every detail is carefully considered.

After the design is finalized, we move on to the colour scheme. How many colours should the logo be? This is a decision we make together, ensuring it aligns with your brand’s message. The design process concludes with the creation of a memorable message that highlights your desired brand and the delivery of computer files along with a comprehensive Branding Guide.

Please note: Some operations are no longer in business.

The deliverables

  • A digital pack containing the files for offset printing in CMYK,
  • A digital pack containing the files for use in presentations, your website, social media, in RGB,
  • A printed and electronic PDF file of a Branding Guide with instructions on how to use your new logo,
  • A NUANS search, if selected, identifying whether you can legally use your new logo, with suggestions to Trademark your logo depending on your business and prospective clients.

Here are some other articles to consider reading.

Design and development of a responsive website for Kitchens On Wheels Canada. Web hosting by EvolvingMedia.com.

KITCHENS ON WHEELS CANADA

Over a decade ago, commissioned by Kitchens On Wheels Canada, Evolving Media & Design designed a new company logo, edited promotional videos, and photographed different installations for use on their website and promotional campaigns.

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DND National Defence, The Directorate of Honours and Recognition, Ribbons, Medals and Awards. Photographed, prepared, and designed three editions of a digital library used by media outlets and publishers around the world, by Jeff Poissant, RGD of Evolving Media & Design Inc. Worked with Major André Levesque and Project Officer Carl Gauthier at the time.

DND ORDERS, DECORATIONS AND MEDALS

It was a real pleasure and an honour to be part of Canadian history. In 2002, Evolving Media & Design Inc. was commissioned to create the first digital library of the Orders, Decorations and Medals our brave Canadian Soldiers received for active peacekeeping and combat. We later created the second and third editions of the Orders, Decorations and Medals digital library too with the last edition in 2008.

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