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Evolving Media

Case Study

Glengarry Trails located in Alexandria, Ontario, Canada

Collaboration is the key to success

Deep Collaboration

Worked side-by-side with the volunteer board for nearly two decades (and counting) to shape a clear vision, plan events, raise funds, and turn 15 km of local trails into a celebrated four-season destination.
Photography

Visual Creation

Captured thousands of trail and event photos, wrote English promotional copy, mapped every kilometre with GPS, and created the original topographical artwork that’s still guiding hikers today.
Graphic Design

Design Excellence

Delivered a complete bilingual brand: logo, brochures, membership kits, interpretive signs, “You Are Here” trail markers, road signage, event posters, plus the 2024–2025 modern website with 360° panoramas and drone footage.
 
Scalable Solutions: Open-source platforms with maximum bandwidth, growing seamlessly with your business.

Ongoing Support

Proudly host and maintain glengarrytrails.com on our fast, secure Canadian servers—keeping the trails just one click away for visitors year-round. Nineteen years of passion turned into one unforgettable visitor experience. Ready to make your destination shine? Let’s talk!
 

Friends of Glengarry Trails Association
– A 19-Year Love Story (and Counting)

Branding • Print • Signage • Web • Drone & 360° Immersive | Glengarry County, Ontario

Full disclosure: this one’s personal.

From 2006–2016 Jeff Poissant served as a director (and Outreach Chair) for the Friends of Glengarry Trails Association. In 2024 he redesigned their website from the ground up, and in September 2025 he returned to the board as Vice-Chair. Translation: we care about these 15 km of woodland, boardwalks, and wetlands more than most.

Here’s what nearly two decades of passion + professional design looks like:

2006 – 2007 – Built the Brand from Scratch

Bilingual logo, letterhead, membership cards, fundraising brochures, and the very first topographical trail map (hand-drawn in Illustrator long before Google got good at it). Mapped and signed the Entire System:

  • GPS-mapped every kilometre,
  • Created the iconic “You Are Here” outdoor signs (11 of them—still standing strong 15+ years later),
  • Designed and placed high-visibility road signs on County Roads 34, 43 & 45
  • Eight interpretive signs along the Garry Fen (yes, it’s one of the rarest bog ecosystems in North America)

The Garry Fen
The jewel of the Glengarry Trails. It’s a 3.6 KM walk through eight distinct ecological zones.

Photography & Events

Thousands of trail photos (many from Jeff’s personal collection), event posters, and organizing legendary Snowshoe Days and Fall Colours festivals.

2024–2025 – The Modern Digital Glow-Up

Brand-new responsive website, Learning Centre hub, silky-smooth 360° panoramas, sweeping drone footage of every trailhead, and a platform built to welcome the next generation of hikers, snowshoers, and nature lovers.

The brochures we printed in 2007?
Still in use (now on their fourth reprint). That’s what “built to last” really means.

Whether you run a trail network, a park, a museum, an indoor arena, or any visitor experience that deserves to be discovered, we know how to make people fall in love before they even arrive.

Ready to turn your passion project into a destination people can’t stop talking about?

Let’s hit the trail together. Drop us a line!

Innovate • Engage • Transform

The Key Benefit: These outdoor signs legitimize the tourism benefits of the Glengarry trails in Alexandria. Visitors to the trail system have a visual guide to walk the trails. The original full-colour outdoor signs lasted fifteen years, imagine!

Topographical Map & Redesigned
“You Are Here” Trail Marker Signs

Updated September 2025.

The original “You Are Here” outdoor signs, located at trailheads and key junctions throughout the Glengarry Trails network, were first designed in 2009 and printed and installed in the spring of 2010. The advent of GPS technology and the ability to accurately map trails using breadcrumb-style marked the original turning point in creating clear, reliable signage.
 
Fast-forward to 2024–2025: with the addition of the new Joy Trail and the renaming of the McCormick Trail, the need for updated signage became clear. Distances were recalculated and field-verified, and Evolving Media developed a new, highly accurate topographical trail maps. These refreshed maps formed the foundation for a complete redesign of the “You Are Here” trail marker signs, ensuring visitors always know exactly where they are and how far they have left to go.

A brochure to promote the trails

In 2007, with the momentum of the new logo and stationery kit and after a few fundraisers to raise money. New full-colour, three-panel brochures were designed and printed by Jeff Poissant of Evolving Media to promote the Glengarry Trails and the Friends of Glengarry Trails Association.

The brochure included a new topographically correct trail map, international map symbols, trail identifiers with corresponding distances. A decision was also made to promote the Glengarry Trails as a four seasonal Trail system.

The brochures are still in use today with minor updates and an extra panel, now a four-panel brochure in its fourth reprint.

Directional road signs

Directional road signs were designed and printed by Jeff Poissant, RGD of Evolving Media in 2010 and placed at the intersection points along County Road 43, County Road 45, and County 34 (Main Street) in North Glengarry Township, the town of Alexandria, Ontario.

Additional road signs were designed and printed in 2017 to promote parking at the Lochiel Street Trailhead.

Tourist Information Signs

Jeff Poissant designed and printed eight trail information signs, placed at various points along the Garry Fen Trail. The content was provided by the FGTA sign committee who had there work cut out for them. Fact checking and verifying all the scientific terms and descriptions which seemed like years.

For instance, were you aware that the Garry Fen is a unique geological feature in North America?

A trail member took the signs and mounted them onto great supports that will stand the test of time. Look for them along the Garry Fen Trail, part of the Glengarry Trails network.

Do you manage a trail system or an indoor track?

Are you interested in developing signage that can help you guide visitors through your venue, promote your brand, and enhance the overall visitor experience?

With over a quarter century of experience, we’ve designed and developed a wide range of signage solutions, from road signs to directional maps. Our work has helped numerous venues like yours enhance their visitor experience and promote their brand.

Innovate. Engage. Transform.