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Evolving Media

Chronicles

Evolving Media Chronicles

For 25 years, Evolving Media & Design Inc. has turned bold ideas into global success for entrepreneurs, businesses, governments, and organizations of every scale. In this magazine, we unpack standout projects from our past—revealing the creative spark and strategic grit behind them—while tackling today’s toughest business challenges with fresh perspectives and actionable insights.

Think of us as your edge: rooted in a legacy of excellence, thriving in the now, and ready to shape what’s next. Ready to spark your own growth? Dive in and see how we can fuel your success.

Articles written by Jeff Poissant, RGD
Senior Creative Director And Media Specialist
Editing by Kevin Burns of Seven Stories

An image of a beaver actively protecting email from malicious spoofing attacks.

Evolving Media Chronicles

We’re Back! We’re not just stepping back into the game—we’re rewriting it. After years of juggling a business with a high-octane career, I’m here, reloaded with a renewed vision and a hunger to deliver like never before. This isn’t a return; it’s a revolution. Get ready!

An AI generated image of a beaver working on a design project.

THE DEATH OF GRAPHIC DESIGN

As with all theory and practical disciplines, graphic design remains highly relevant in 2025! It’s evolved with technology, but its core purpose—communicating ideas visually—is as crucial as ever.

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An Ai Generated illustration of a small group of people looking onto a futuristic city. Adobe Firefly.

SECURING YOUR DIGITAL LEGACY

What You Need to Know to Safeguard Your Online Presence After You’re Gone. In today’s ever-immersive and entwined digital age, planning for the future and making provisions for your digital assets is imperative.

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A photo of three beavers, facing in opposite directions, using iPhones, conducting a Google search in a web browser, to showcase SEO, with a 3D techno dynamic background. Photo Illustration by Adobe Firefly.

INCORPORATING SOCIAL MEDIA TO DRIVE ENGAGEMENT

Are you considering adopting an impactful marketing strategy incorporating social media to drive engagement and growth for your business or organization? Here are a few steps to consider to improve your odds of success.

First and foremost, set and identify specific goals.

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A Firefly generated illustration of a weasel phishing for unsuspecting emails.

UNDERSTANDING EMAIL SPOOFING

Email is an integral part of communication for individuals and businesses. However, with its widespread use comes the risk of various cyber threats, one of which is email spoofing.

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A beaver enthusiastically reviewing their website, hosted by Evolving Media & Design, and surfing the Internet while enjoying a coffee. Visual concept by Jeff Poissant.

THE POWER OF VIDEO

Video is a powerful tool that can help businesses and organizations improve their website and social media presence in several ways.

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Mill Pond, Alexandria, Ontario. Photo by Jeff Poissant, RGD.

THE CSI JOURNAL

Colonnade Security Inc. (CSI) is locally owned and operated by Carl Waddell, one of the most respected alarm installation company owners in Eastern Ontario, in business since 1981.

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A beaver in a modern day newsroom

THE ALL MIGHTY BEAVER

Creativity and Innovation:
While beavers are associated with hard work, they also showcase creativity in building intricate dams, representing a balance between creativity and diligence, which is essential in the dynamic and innovative field of media.

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Facebook “Likes” – Beware

Companies that embed Facebook’s “Like” button on their websites must seek users’ consent to transfer their personal data to the U.S. social network, in line with the bloc’s data privacy laws, Europe’s top court said on Monday.

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The power of the rack card

As a business owner, manager, executive, or volunteer at a non-profit organization, have you considered the power and opportunity of using rack cards to promote your product or service?

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The following image is an example of how the vegetable isle looks like for people with colour blindness. This is an example of Deuteranopia which is common.

Accessibility

What is Accessibility?
In layman’s term according to Wikipedia, the definition of accessibility is “a concept that focuses on enabling access for
people with disabilities, or special needs, or enabling access through the use of assistive technology; however, research and development in accessibility brings benefits to everyone.

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Technical illustration modified for use on the evolvingmedia.com website.

How do you manage passwords

In a previous article, we centred on security, the need to having an SSL Certificate, and the need of assigning someone to be a backup in case disaster strikes. Why do I mention this?

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Alexandria Festival of Lights

Alexandria Festival of Lights About the Festival The founder, Tom Gerlich, relocated from South Western Ontario where he co-chaired a Christmas light festival called “The

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A collage of company logos designed by Jeff Poissant, RGD

BRANDING

A Brand is a collection of parts that represent your company! Whether you’re just starting or already in business and looking to make a change, branding is the root of who and what your company is.

Let’s simplify this further.

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Our Portfolio - A Case Study

Our online portfolio is the perfect way of highlighting and providing a historical glimpse of assignments and case studies.

Auberge Montebello

Auberge Montebello, Quebec Our Assignment To differentiate the Auberge Montebello from the competition in the immediate area by showcasing the best attributes of the business. To

EXPLORE »

Cameron Highlanders of Ottawa

Evolving Media Portfolio Cameron Highlanders of Ottawa Cameron Highlanders of Ottawa— A case study Consulting Content creation Offset Printing Photography Our Assignment To highlight the

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PLEASE NOTE: Unless indicated otherwise, all works presented in Evolving Media Chronicles or in our online portfolio, were conceived, created, directed, written, developed, designed, photographed, illustrated, taken video of, edited, managed, arranged to print, or hosted, by Jeff Poissant, RGD, owner of Evolving Media & Design Inc., a multi-disciplined creative design studio located in Eastern Ontario, Canada.

On rare occasion, we have used photos from UnSplash.com
People showcased in photos on this website have signed a model release form. All final artwork showcased on our site with permission from the client.
Editorial consultant, Kevin Burns, www.sevenstories.ca, located in Ottawa, Ontario.

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