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Evolving Media
Chronicles
Why use a Beaver, an identifying Canadian icon, as a mascot?
Evolving Media CHRONICLES
By Jeff Poissant
Why use a Beaver, an identifying Canadian icon, as a mascot?
Flemming College in Toronto writes, “The Beaver is Canada’s national animal and one of the country’s most iconic symbols worldwide. The beaver played a prominent role in Canada’s development during the fur trade in the 1600s. It became a symbol for the Hudson Bay Company, a once-Canadian department store chain that started as a Fur Trading business in 1670.
In the second half of the 19th century, the popularity of the beaver as a Canadian symbol declined. However, Sir Sanford Fleming, the founder of Fleming College, revived the iconic beaver when he designed Canada’s first postage stamp, the 1851 three-penny beaver.
Later, in 1937, the Bank of Canada included the beaver in the 5-cent nickel, and finally, in 1975, it was declared the national animal of Canada. Representing a significant part of Canada’s history and natural ecosystem, the beaver remains a famous symbol today.”
What does a beaver have to do with creativity,
design, and success?
Hardworking:
Beavers are known for their industrious nature, symbolizing hard work and dedication, with an element of due diligence, commitment, and a strong work ethic.
Creativity and Innovation:
While beavers are associated with hard work, they also showcase creativity in building intricate dams, representing a balance between creativity and diligence, which is essential in the dynamic and innovative field of media.
Adaptability:
Beavers are adaptable animals that can thrive in various environments, highlighting the significance of adaptability and versatility in navigating the ever-changing media landscape.
Teamwork and Collaboration:
Beavers are social animals that often work together in constructing dams. Teamwork is ultimately the secret to any project’s success. You know your product, service, and client as a business owner. Collaboration: by working together, we achieve common goals.
Environmental Consciousness:
Beavers play a crucial role in shaping their environment, which can be associated with a commitment to sustainability and responsible media practices. A website, social media marketing, photography, and video are particularly relevant if your company focuses on eco-friendly or green initiatives.
Symbol of Resourcefulness:
Beavers are resourceful animals that use natural materials to build their homes—symbolizing resourcefulness in utilizing various media tools and platforms to create effective campaigns and solutions.
Positive Associations:
In popular culture, beavers are often perceived positively and seen as approachable, trustworthy, and reliable.
Storytelling Potential:
The beaver’s characteristics and behaviours provide storytelling potential to strengthen our marketing and branding efforts to promote Evolving Media & Design and to add to the number of clients who host their websites with us.
Brand Values • The Message • Creativity
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