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Case Study

THE ART OF LOGO DESIGN

At Evolving Media & Design, the art of logo design is a creative and inspiring process, unique to each client, brand, product, service, or event. It’s about what the symbol says on its own or when anchored with a wordmark, and the artistic journey we embark on to bring it to life.

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Logo design by Jeff Poissant, RGD of Evolving Media & Design Inc. for ICCEES 10th World Congress at Concordia University in 2020, in Montreal, Quebec.
Case Study

ICCEES 2020 Logo Design

From research to visual concepts, from thumbnail sketches to the client brief, from selecting and defining a colour scheme to developing a message. The final hand-illustrated image.

The art of logo design is unique to the client, the brand, the event; it’s about what the symbol says on its own or anchored with a wordmark.

— Jeff Poissant, RGD

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