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T 613.482.1159
The Georgian House
Restaurant & Day Spa —A Case Study
Update: In response to the aftermath of the COVID-19 pandemic, the Georgian House Restaurant and Day Spa underwent a transformative change in 2022-2023. The establishment transitioned from a restaurant and spa experience to a private club. Patrons seeking access to the exceptional fine dining offerings must now become members. The membership fee is relatively inexpensive, all things considered, providing entry to a tranquil and exclusive environment now know as the Georgian House Private Club.
Since 1999, Evolving Media & Design Inc., led by Jeff Poissant, has partnered with Heinz Kaswurm, owner of the Georgian House Restaurant & Day Spa in Alexandria, Ontario, to elevate its status as a premier destination. This case study showcases the third iteration of their website, brochure, and local advertising efforts.
For over two decades, Evolving Media has crafted dynamic marketing campaigns, including local media ads, tourism guide placements, and professional photography capturing the restaurant’s ambiance, delectable lunch offerings, and the serene spa and indoor pool. Following the restaurant’s 2000 expansion, which introduced new services and the updated name—Georgian House Restaurant & Day Spa—Evolving Media designed a vibrant four-panel, full-color spa brochure, launched a promotional website, and created business cards, outdoor signage, and event posters. They also coined the memorable tagline, “Something Special for You Everyday,” alongside tailored promotional content for various events.
In 2008, the website received a modern overhaul to reflect new services and an updated menu. By 2019, the site continued to drive reservations, solidifying the Georgian House as a go-to destination. Evolving Media’s strategic and creative efforts have consistently enhanced the venue’s appeal, blending tradition with innovation to attract and retain visitors.
Jeff Poissant, has significantly contributed to the success of the restaurant and day spa through exceptional photography that has become a cornerstone of its marketing triumphs. Over the years, their expertly captured images have vividly showcased the restaurant’s warm ambiance, mouthwatering lunchtime dishes, and the serene spa and indoor pool, creating a compelling visual narrative for the website, brochures, local ads, and tourism guides.
These photographs, integral to projects like the four-panel spa brochure, business cards, outdoor signage, and event posters, have not only enhanced the venue’s aesthetic appeal but also driven its prominence as a premier destination. By consistently delivering high-quality visuals that embody the tagline “Something Special for You Everyday,” Evolving Media’s photography has played a pivotal role in attracting visitors and sustaining reservations, cementing the Georgian House’s status as a beloved local gem.
DISCOVERY
Alexandria is a small community in Eastern Ontario, a population of 3200 people, with many restaurants. Located 45 minutes from Montreal, 40 minutes from Cornwall, and 60 minutes from Ottawa.
The challenge facing the Georgian House Restaurant & Day Spa, a refined culinary experience, nestled in a small town. is enticing visitors from outside the area to make the restaurant and day spa their premier day-trip destination.
CONTENT
Our challenge, to create a reason for someone to drive here. The most transparent way to do so is with;
DEPLOYMENT
In the year 2000, Evolving Media & Design Inc. was commissioned to design a four-panel, full-colour brochure to promote the Georgian House Restaurant & Day Spa. We worked in conjunction with Heinz Kaswurm, Master Chef, to develop the content. This entailed taking professional photos of lunch items, an area where Heinz wanted to increase traffic for the Spa, the pool and the outdoor sauna.
Evolving Media commissioned Kevin Burns of Seven Stories in Ottawa to proofread and edit the text for the brochure.
Original Oil Painting by Deborah Kerr.
Photo of Woman on front cover by Getty Images.
All Other photos by Jeff Poissant.
The brochure has been updated and printed four other times over the years, the last version in 2019.
Evolving Media was commissioned to design and print a full-colour, outdoor, two-panel, single-sided A-Frame Sign (24 inches x 48 inches), to be placed at the edge of the restaurants parking lot to attract attention from passing motorists. “The first sign that promoted the Spa did so well that someone ran over it.“
Original photograph by Jeff Poissant,
Food Stylist Heinz Kaswurm, owner of the Georgian House Restaurant
Evolving Media was commissioned to develop a website in early 2000 to promote the Georgian House Restaurant & Day Spa. Key features were a reservation page, Restaurant Menus, an Events page, and a portal for the Spa.
The website had an upgrade in 2008, 2010, and in 2019.
Photography by Jeff Poissant, RGD
Promotional text written by Jeff Poissant, and edited by Kevin Burns
Food prepared by Heinz Kaswurm, Master Chef, owner of Georgian House Restaurant
As part of the promotional campaign for the Georgian House Restaurant & Day Spa, new business cards were designed and printed.
Key feature of the business card, the Spa can use it to identify when the next appointment is and for what service.
