Social media is a catch-all term for sites that may provide radically different social actions. For instance:
Twitter is a social site designed to let people share short messages or “updates” with others, as you would when passing a colleague in a corridor.
Facebook, on the other hand, is a full-blown social networking site that allows you, to share updates, photos, video, join an event, and a variety of activities. Similar to chatting it up at the water cooler, a staff party, or a family affair.
Instagram, which uses a visual metaphor to communicate, is similar to trying to get someone’s attention from across the street. Since Facebook’s acquisition of Instagram, the platform is changing, but too what!
These are only a few examples of the types of Social Media available. As a business:
- Should Social Media be the only way to promote your business? No.
- Should you ignore promoting your business on Social Media? No.
- Can you promote your business for free on Social Media? Yes, sort of.
These Social Media platforms have complete control over the medium; you have to be invited to join the discussion, and your visual appeal is the same as everyone else – neutral. To increase your reach, you need to pay for advertising, which is geared to your type of client within your area.
What happens when a potential client sees your Ad, they will select it, look at it, then do the research. That potential client will look at your website, read your social media profiles, look at your product and then compare it to items found on Amazon. All this in a matter of minutes.
Are you reaching your sales potential?
At Evolving Media we cannot guarantee that you’ll increase your sales, no one can. But we can improve the odds, with well written promotional text, high-quality professional photographs and an eye-catching visual presence in print and on the Internet.
Published in Evolving Media Chronicles.
Written by Jeff Poissant, RGD
Edited by Kevin Burns