Collaboration
Worked hand-in-hand with Monique Trudel throughout the entire project, refining her vision, identifying key differentiators in the Ontario/ Québec quilting market, and providing ongoing guidance and training so she could confidently take the reins of her new site.
Content Creation
Edited, colour-corrected, retouched, and optimized every photograph Monique supplied; coached her via email to capture the perfect long-arm quilting video footage; then professionally edited and graded the final video to showcase the mesmerizing “magic” of a quilt coming to life.
Design Excellence
In 2023, I built a complete, ground-up custom WordPress + WooCommerce website with a warm, modern aesthetic that reflects Monique’s artistry, featuring a fully responsive design, an integrated booking calendar, instant-download patterns, and subscription functionality—all tailored to make her work shine. Today, in 2026, the site is simplified.
Canadian Hosting
Apple Hill Quilting – Case Study
Monique Trudel is one of Eastern Ontario’s most celebrated quilting artists and educators. As the creative force behind Apple Hill Quilting & Designs and the in-house long-arm specialist at Giroux Sewing Centre in Cornwall, Monique brings over 30 years of award-winning experience, published patterns, and a signature style that seamlessly marries traditional craftsmanship with bold, modern design.
Her breathtaking custom and edge-to-edge long-arm work, original pattern collections, and inspiring workshops have made Apple Hill Quilting a trusted name for quilters throughout Ontario and Québec. Whether you’re just picking up a rotary cutter or you’ve been quilting for decades, Monique’s warmth, expertise, and infectious passion make every interaction feel like coming home.
- Smooth domain transfer and migration to fast, secure hosting managed by Evolving Media
- Complete ground-up redesign featuring a warm, contemporary look that feels as inviting as Monique’s studio
- Full WooCommerce integration, giving Monique total independence to add new patterns, manage workshop registrations, sell gift certificates, and update products whenever inspiration strikes—no developer needed
- Powerful e-commerce features built on WooCommerce:
– Instant-download PDF patterns
– Integrated booking system for long-arm services and workshops
– Local pickup and shipping options for finished quilts
– “Pattern of the Month” club with automated subscriptions - In-depth competitive research across Ontario and Québec long-arm and quilting studios to carve out Apple Hill’s unique positioning as the premium yet approachable choice in the region
- Professional enhancement of all client-supplied photographs: expert colour correction, cropping, and retouching so every quilt and studio shot looks gallery-ready
- Creation of the signature long-arm “magic” video: step-by-step email coaching so Monique could film her Gammill in action from the perfect angle, then edited and colour-graded by us to showcase the mesmerizing moment a quilt comes to life under the needle
- Benefit-focused, SEO-optimized copy that speaks directly to beginners, seasoned hobbyists, and professional quilters alike
- Strong, clear calls-to-action on every page that drive long-arm bookings, pattern sales, and workshop sign-ups
- Hands-on training and ongoing support so Monique feels completely confident running her new site
Fast-forward to February 2026, when changes were made to simplify the website. The WooCommerce component was removed, leaving the core of the site untouched.
Let’s talk about what we can create together.
