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Evolving Media Chronicles:
Project Highlights & Industry Insights
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Welcome to the third edition of Evolving Media Chronicles in 2025!
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Our newsletter dives into the fascinating history of our completed projects, offering a behind-the-scenes look at the creative and strategic processes that drive success. From thought-provoking ideas to critical issues impacting our clients and the broader industry, we share insights, spark discussion, and provide perspectives that matter.
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Published twice a year, Evolving Media Chronicles also keeps you updated with regular articles on our website at evolvingmedia.com. In this edition, explore our latest project highlights and stay informed on key trends shaping the media landscape.
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Thank you for being part of our community—let’s continue to evolve together!
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Assignment Highlights
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Friends of Glengarry Trails Website:
A Digital Transformation for Trail Enthusiasts
In 2023, the Friends of Glengarry Trails Association (FGTA) website, glengarrytrails.com, underwent a complete overhaul, transforming it into a vibrant, user-friendly hub for trail users in North Glengarry, Ontario. Collaborating closely with the FGTA team, I redesigned the site from the ground up on a staging server, introducing innovative features and fresh content to elevate the user experience and establish the site as the go-to resource for trail enthusiasts.
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The redesign process was multifaceted, blending technical upgrades with creative enhancements. I hosted the revamped website, ensuring a seamless and reliable platform. New content was crafted for every section, replacing outdated text with engaging, dynamic copy that included clear calls to action to inspire visitors to explore the trails. This rewrite not only captured the spirit of the Glengarry Trails but also made the site a comprehensive learning portal for users of all levels.
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A key highlight of the redesign was the integration of immersive media. I captured stunning 360º photos of trailheads, offering visitors a virtual glimpse of the scenic entry points. Additionally, I produced 360º videos showcasing select trail routes, including a unique look at how the trails are groomed in winter, bringing the experience to life for users planning their visit. Alongside this, I edited photos provided by the FGTA to ensure a polished, cohesive visual identity across the site.
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Despite challenges, such as balancing functionality with aesthetic appeal and ensuring accessibility for diverse users, the redesign successfully transformed glengarrytrails.com into a dynamic, engaging platform. The revamped website, launched in May 2024, now serves as an essential resource, inviting locals and visitors alike to discover the beauty and adventure of North Glengarry’s trails.
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Published in the Evolving Media Chronicles Magazine 2025, celebrating innovative digital projects by Evolving Media & Design Inc.
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Stack’em Homes Canada:
Building a Bold Brand from the Ground Up
New for August 2025, Evolving Media & Design was thrilled to partner with Stack’em Homes Canada to bring their innovative vision to life. We kicked off by securing the domain names stackemhomescanada.ca and stackemhomescanada.com, setting up robust web hosting with .ca as the primary address. With the foundation in place, we crafted a distinctive company logo to anchor their brand identity.
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The logo needed to reflect Stack’em Homes Canada’s mission: revolutionizing the housing industry with expertly crafted, prefab shipping container homes. Built indoors in a controlled environment, these homes are tailored to each client’s vision, transported, and assembled on-site into stunning, move-in-ready residences. The design embodies their commitment to unparalleled craftsmanship, limitless size options, and industry-leading efficiency.
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Designed by Jeff Poissant, RGD, the hand-crafted logo was created without AI, ensuring a unique, human touch from concept to execution in professional software. Working with the client, Jeff developed compelling promotional content for the website, highlighting the quality and style of Stack’em Homes Canada. While leaning on AI to produce striking illustrations and photographs for the site, the creative strategy remained distinctly ours.
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Aerial drone photo by Jeff Poissant.
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Auberge Montebello Hotel
A Decade of Digital Transformation
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Since 2009, Evolving Media & Design has been the creative force behind Auberge Montebello’s digital presence in Montebello, Quebec. From the original website launch to impactful redesigns in 2012 and 2014, we’ve consistently elevated their online identity. In 2023, we delivered a dynamic site with fresh content, vibrant photography, and new hotel services.
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In September 2025, Auberge Montebello turned to Jeff Poissant, RGD, to craft a bilingual website blending modern upgrades with timeless charm. Harnessing cutting-edge technology, we created an immersive platform with breathtaking 360º photography, aerial drone videos, and vivid imagery showcasing the hotel’s unique offerings and its picturesque setting along the Outaouais River.
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At Evolving Media & Design, we don’t just build websites—we create stories that resonate and inspire. Our 16-year partnership with Auberge Montebello reflects our commitment to blending creativity, strategy, and innovation for lasting impact.
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Ready to transform your brand’s digital presence? Contact us today.
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Ad design by Jeff Poissant with provided photo.
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About Evolving Media
Here are our key services, core disciplines that enable Evolving Media & Design Inc, celebrating more than a quarter of a century working with entrepreneurs, businesses, government and organizations of all sizes to create, develop, and promote products and services to an international clientele.
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Evolving Media & Design Inc. is an investment. Anchored in tradition, evolving in the present, looking forward to the future.
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Our Mantra: Innovate, Engage, Transform
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At Evolving Media & Design, these three words guide our mission to elevate your brand and drive impactful change.
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Innovate
Take advantage of current industry trends, strategic partnerships, and creative solutions by partnering with Evolving Media & Design. We value your brand, products, and business, and together we can promote them to potential clients. Working with you and your team to distinguish your brand in the market – Fresh, forward-thinking, and competitive.
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Engage
Create an active dialogue with your clients and potential audience. This active involvement enhances customer loyalty and satisfaction by creating experiences that captivate. From the business card you hand out to the brochure someone holds in their hands, the website they visit, the social media feed they engage with. Or the advertisement, magazine or catalogue someone downloads to their smart device, Crafting the visual message through design, print, digital, or video, and showcasing your product or service.
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Transform
Evolving Media & Design, a Canadian company, can fundamentally uplift and redefine your brand’s image and effectiveness, driving business growth. This potential for growth is a reason for optimism and hope.
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This is the ultimate goal: impactful change well aligned with your business.
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Newsletter Compliance with GDPR, Canadian Anti-Spam Legislation (CASL), and U.S. CAN-SPAM Act
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You are receiving our new newsletter, episode three, as a current or former client of Evolving Media & Design Inc. or we exchanged email addresses. Our aim is to produce two newsletters a month while the current risk of email phishing, spam, and malicious email are prevalent. We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the European Union’s General Data Protection Regulation (GDPR), Canada’s Anti-Spam Legislation (CASL), and the United States’ CAN-SPAM Act.
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Your Privacy and Consent:
Your email address is included in our mailing list because you have previously engaged with our services, provided consent, or have an existing business relationship with us. Under GDPR, we process your personal data based on legitimate interest or consent, ensuring it is used solely for delivering relevant updates and communications. For CASL compliance, we confirm that you have either expressly consented to receive our communications or we have implied consent due to our prior relationship. Per the CAN-SPAM Act, each newsletter includes a clear option to unsubscribe at any time.
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Your Rights:
Under GDPR, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, as well as the right to data portability. You may also lodge a complaint with a supervisory authority. For Canadian and U.S. recipients, you can opt out of future communications at any time using the unsubscribe link provided in this newsletter. We do not share your data with third parties for marketing purposes without your explicit consent.
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Security and Phishing Awareness:
To protect against phishing and malicious emails, please verify that this email originates from our official domain (chronicles@evolvingmedia
.com or service@evolvingmedia.com, or thestudio@evolvingmedia.com). Do not click on suspicious links or provide personal information in response to unsolicited requests.
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If you are unsure about the authenticity of this email, contact us directly at service@evolvingmedia.com.
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How to Manage Your Subscription:
To stop receiving our newsletters, click the unsubscribe link at the bottom of this email. For GDPR-related requests or to update your preferences, please call us directly at 613-482-1159. For CASL or CAN-SPAM inquiries, email service@evolvingmedia.com.
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If you have any questions about how we handle your data, please review our Privacy Policy at https://evolvingmedia.com/terms-2-4-3/ or contact us at 613-482-1159. Thank you for your trust in Evolving Media & Design Inc.
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Evolving Media & Design Inc.
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57 Gauthier St, Alexandria, ON, K0C 1A0
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All Rights Reserved. Copyright 2025
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