Security is a requirement if you’re serious about your business At Evolving Media we sell a variety of SSL Certificates to secure and protect your clients data and your business.
Website and e-mail security should be treated like locking your door at home. If it’s unlocked, anyone can just walk in. If it’s locked, it will take an effort to break in. Website security does more than just protect your website from being hacked, it builds more trust with your clients. Website Security is a subject that shouldn’t be skipped when building your brand.
Not Everyone believes in Securing their Website?
This is due to a complete lack of awareness of the consequences or risks. Small business owners don’t think that it will happen to them due to there size, or that they are targets for hackers, when in fact any website without security is a target. The most common websites to be hacked are healthcare, retail, and financial services. Hackers look for websites that are great for data breaching as well as hiding malware in.
Why is Website Security Important?
If your website isn’t secure, it will break the trust between you and your clients. They won’t feel safe being on your website or submitting any information. If your website gets hacked, it’s a red flag for clients that they need to take their business elsewhere. Otherwise, their personal information, e-mail addresses, credit card information, as well as computers can fall victim to hackers. Website security is not only important to protect your business, but anyone who visits your website.
It’s a given that most consumers are afraid of security risks on the internet. Nobody wants their credit card information, bank account or other personal accounts hacked into, which is why most of us steer clear of giving information to insecure websites.
I send my clients to PayPal to complete their order.
As of June 30, 2016, PayPal now requires businesses to have and use an SSL Certificate to maintain an added layer of security. Otherwise, you may no longer be able to use PayPal as a payment gateway.
This year, more direct changes have taken place, and Google is the driving force for change. The latest update from the Google Security Blog states that from January 2017, if a website uses a form, a shopping cart, or any mechanism where a potential user provides information. Whether personal or otherwise, and does not make use of an SSL Certificate to secure the website. The businesses website will be identified as “Not secure” in the Chrome web browser address bar.
I do not use Chrome, why should that affect me?
Google Chrome has a strong user base, but, yes, Google thought about that as well. The major search engine will be identifying “Non Secure” websites in a users search results in RED BOLD LETTERS, effectively scaring off potential clients.
Previous to this latest Google update, we advised all our customers to purchase an SSL Certificate to make sure their website is secure and all data is protected. They were given a choice on whether to secure their website or not. Surprisingly, a lot of businesses said “No”.
Now, however, a business, simply has no choice, from January 2017 onwards, we will now be advising all of our clients, that an SSL Certificate is a requisite, not an option.
A Positive SSL Certificate, is the most popular and inexpensive SSL Certificate introduced. It’s a domain validated SSL that can be issued by just verifying domain ownership. It’s the ideal entry level solution. The certificate is designed to encrypt a website for low volume online transactions.
FireFox by Mozilla, is the latest popular web browser to embrace the requirement for a website to have and use a Security Certificate. Unlike Google Chrome however, Firefox blocks access to an unsecured website, resulting in lost sales.
Evolving Media is currently offering a Positive SSL Certificate, for free, for the first year, to all E-commerce hosting clients.
An SSL Certificate is a cost-effective way to ensure site visitors know any submitted information on a website is secure and because of this fosters consumer trust.
At Evolving Media, we have a variety of current SSL Certificates to protect your website and your clients at reasonable rates.
Please note, an SSL Certificate is only valid for one year.
