Larkin Storage & Retail Equipment
—A Case Study
- To highlight the strengths of Larkin Storage & Retail Equipment Inc. in Eastern Ontario,
- To research the competition in the manufacturering sector,
- To differentiate the facility from their competition in Ontario and Québec,
- To design, develop, and showcase their products and services on their website,
- To photograph the manufacturing facilities and show the people behind the product,
- To write promotional copy to create the hook and the call to action
HALF A CENTURY AND COUNTING
For more than eight years, Evolving Media provided web hosting services for Larkin Storage & Retail Equipment Inc., formerly Premiere Wire. In 2016, we were approached to photograph employees working in different aspects of the manufacturing facility. These images would later be used within the a new website that Evolving Media designed, developed and launched June 2018.
Larkin Storage & Retail Equipment Inc. is celebrating over half a century in business, that’s a lot of wire. It provided the perfect opportunity to rebrand the company as Larkin Storage & Retail Equipment Inc and start the second phase of their journey.
The assignment required Evolving Media & Design Inc. to take additional photos within the manufacturing facility, do research on their industry and competition, write promotional text to attract new clientele, and design a new responsive Marketing Portal with the goal of adding an e-commerce presence in the near future. Since Evolving Media already hosted their previous site, this was the perfect extension.
We invite you to visit www.larkinco.ca.
Let us know what you think.
What was involved
Our challenge, to create a reason for a company to contact Larkin Storage and Retail Equipment Inc. The most transparent way to do so is with;
- Skillfully written text,
- Professional photos highlighting the best assets,
- Focusing on key production elements of the business, from design to manufacturering
- Content is king
Examples of photographs taken inside the plant for use on the site.
Website to promote Larkin Storage and Retail Equipment Inc.
Evolving Media designed and developed a new website to promote the Manufacturer in 2018.