Robert “Bob” Hardy story
It’s been more than ten years since I first met Robert Hardy in the lounge at the Georgian House Restaurant & Day Spa in Alexandria, Ontario. At the time, in 2008, Heinz Kaswurm, the restaurants’ owner and I were discussing how we could incorporate music into a video we were developing to promote the restaurant on their website.
About the Studio
INTRODUCING THE DESIGNER
My name is Jeff Poissant. I am a registered professional graphic designer, creative director, media specialist and owner of Evolving Media & Design Inc. I have an extensive background in delivering a comprehensive range of image-related and content derived services using different media delivery formats. I have an enhanced reliability level security clearance and have developed a multidisciplinary skill-set over many years as a freelance designer, photographer, videographer, and web developer.
My approach to any project I take on is to listen very carefully to everyone who is involved, typically this means marketing teams, senior executives, volunteers, and anyone who has a say in the what and the why of getting a purposeful message out. My goal is to use that input to create “the how.” The deliverables are, usually, compelling social media content designed to maintain and grow a broad and deep social media community, either on-site or on-location. Matching what a client really wants with deliverables that really work is at the heart of all the projects I work on. Some have been a once-in-a-lifetime affair, though that doesn’t always mean “big.” As you will see from browsing through this site, I have delivered memorable projects to DND Directorate of History and Recognition, Health Canada, the Government of Canada, and Aliments Desautels Foods Inc. to name a few. I have also delivered hundreds of smaller-scale projects to small independent businesses, including local marketing initiatives, projects requiring outdoor information signs, and new product releases involving international campaigns, and delivered in a variety of languages.
Collaboration and consultation drive the design process as I work directly with a team during every step of the creative process, from initial discussion to trial balloon concepts, before moving on to determining and developing the most suitable and effective final content. This includes producing early drafts of the artwork or the written content, then delivering the final product, everything from A to Z. As with any project, there is as much hand-holding as is required. Never too much and always reliable and always delivered with confidence. It’s the same approach if what you need is a brochure, a magazine, a catalogue or a website designed from scratch or the redesign and relaunch of an existing site.
It’s all about crafting the message, an objective, or specific content. It’s about collaboration, and it’s also about applying a whole cluster of creative skills.
I look forward to our first conversation about your needs.
JEFF POISSANT, RGD
Senior Creative Director
and Media Specialist
I invite you to read our publication Evolving Media Chronicles. Our magazine celebrating almost a quarter of a century working with entrepreneurs, businesses, government and organizations of all sizes to promote products and services to international clientele.
Registered with ISSN Canada
ISSN 2562-5578 (Print)
ISSN 2562-5586 (Online)